Forget your breakable bobbleheads that may or may not survive your kids. Forget your knit caps, your gel packs, your mousepads and other whatnots sports teams give away to ardent fans when they attend games.

Promotional sports memorabilia has entered a new age.

In a leadoff promotion that is sure to be repeated by other franchises, the Los Angeles Dodgers will be the first team ever to give away digital memorabilia. Tonight, fans attending the Dodgers-San Diego Padres game will receive a card with a unique key to a digital bobblehead that will live forever on the Ethereum blockchain.

CryptoKitties were the first digital collectibles, and they were based on breeding non-existent cats that still go for as much as $170,000. Now consider the booming sports memorabilia industry and the limitless potential for digital collectibles in that space.

At tonight’s game against the San Diego Padres, the Dodgers will give a card with a unique code to the first 40,000 fans. The code can then be used to unlock the digital promotional item, in this case, a bobblehead.

We’re excited by the idea at work here. We think the potential is limitless for this kind of promotional memorabilia that, like currency, can then be traded on exchanges that exist specifically for these kinds of collectibles.

We can even see a time when digital trade gatherings echo the backyard baseball card trade sessions many of us remember from childhood. Only these social gatherings will be much larger and cross time zones so enthusiasts can meet, compare collections, and trade at much higher levels than those backyard exchanges.

Digital collectibles could eventually become investments the way tangible collectibles can be. Why not?